If businesses aren't aware now nearing the end of 2010 that they must be highly educated and involved in social media marketing, then marketers in my opinion aren't doing their job! In order for us to be able to leverage technologies for business needs, we must be up-to-date on all the news and social trends around us. Now because of this, this is why some may wonder what the future brings.
A few things to keep in mind are:
Learn from our past history. We are currently seeing the same types of changes as some did a decade ago, and we need to be able to recognize these patterns to learn from them. If we continue to avoid the past and make the same mistakes we will never improve our position with businesses, thus possibly becoming obsolete.
Forget about De-Marketization. As soon as we are able to get people to realize that marketing and communication go hand in hand, and that we are using communication skills that people want to be reached by, we wont ever have this cross our minds again.
Methodology will never change. Facebook and Myspace are constantly changing, but the way that people communicate within them will always remain the same. They may change things to keep a greater appeal to its users, but marketing is marketing and that will never change. It wasn't that long ago that I remember beepers and faxing were the new top tool!
So can any of you predict what will become of social media marketing? Will it change with its tools or always remain the same?
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