The Digital Age Arises

The digital age arises from the massive growth in recent technology thru computer communications, digital information and other technologies. This has proposed a major impact on the way that companies are constantly trying to being value to their customers. Things have changed to meet the “now now now” demand. Once we lived in a world where it took a few days after major events for the public to learn about them, where as now we can learn about these events almost simultaneously.  It also would take up to weeks to be able to contact family or friends when they lived in distant places, where now we can chat, send emails, call their cell or even chat face to face with a web camera.

With this type of digital shift and how major it has been it creates a mixed array of emotions for marketers. This shift has allowed marketers to learn about new and exciting ways to obtain information about consumers and how to track and create products that are specifically tailored to their personal needs. It also made it easier for marketers to communicate in a fashionable manor whether it was with a large group of customers or whether it was on a one to one basis. One of the main things that helped marketers save money while still being efficient was web chatting. Marketers were able to use this new tool to be able create and manage focus groups without the expenses of traveling across state lines.

Not all of the changes with the new technology spike were good for marketers. This new shift means that marketers cannot expect consumers to be able to seek out and find marketers or have the control they once had with their conversations about marketers’ specific brands. The marketers no longer have the ability to control who they target to as much as they use to because consumers now have the ability to bring advertising with them to share with their friends.

I can’t imagine a world without the technologies we have had throughout my generation! I have an IPhone and aside from school I never use a computer anymore because practically everything can be done on my phone. When growing up I remember people always talking about a cool advertisements they saw on T.V. or in a magazine, now all I hear about is the new app that apple has out to be able to “simplify” yet another life task on our hand held smart phone.