When I first saw this commercial the word that came to my mind was, Desperate. This commercial is trying to explain the fact that fructose syrup is not bad for you in moderation. At first I couldn’t tell if they are trying to advertise for the juice the actors were drinking or if it’s a diet commercial. I would’ve never imagined that someone would try and attempt to create a commercial about Fructose syrup and then on top of it challenge people to believe that it can actually be good for you. The fact that these commercials exist means that profits from high fructose corn syrup are dropping due to a bad reputation and they are trying to use commercials to combat that.
The biggest emotional appeal and the only one I feel I found was the fact that it would be good for you. Everything nowadays is coupled with dieting or being healthy and people constantly being concerned about these concepts. That would make complete sense when creating this commercial, except for the fact that Fructose Syrup is not good for you. They try to slip in the fact that they say only in moderation, so that they can be held accountable for lying to consumers.
Overall I am not a very big fan of this commercial so far. Then to top it off they use their call to action as “Get the Facts”. Because this is going to intrigue people to purchase items with Fructose Syrup in it now, let alone visit the website they provided. I agree with the idea that they need to have a call to action that intrigues people to know more about Fructose Syrup, but they could have thought of something stronger. I would have suggested possibly “Dare to know… Dare to try”, or something like that. I feel that would show people that the more they know about the facts behind Fructose Syrup the more they may be inclined to eat/drink foods with it on the ingredients label.
Commercial located at: http://www.youtube.com/watch?v=EEbRxTOyGf0
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