The shift in momentum towards feature phones represents a movement for the mobile content and advertising industry. Marketers should become very aware of this and shift their focus towards creating with these devices in mind.
The boom in smartphone Internet access has started to rise due to the fact of the devices: iPhone, RIM BlackBerry & Android. Some may wonder is this the reason that Facebook continues their strong international growth? Is this the reason that sites such as Facebook and Twitter are attracting larger, more frequent audiences among U.S. users aged 50 and over? I can say for a fact that traffic to Twitter from mobile devices has grown by 62 percent since April, according to the social network!
If marketers were to focus on this for their future strategies, imagine the possibilities for not only their company, but for us as consumers as well!
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