I have recently read about new Restaurant Technology that I am finding to be truly fascinating. Usually when a restaurant wants to gain better customer satisfaction they change their decor, or sometimes even their layout, but not anymore.
In Atlanta, a restaurant is using iPads to replace their wine list because of the fact that they have an extensive list of more than 1,300 wines. This will provide them with solutions to menu options and questions that the consumers may have to allow them to order with ease. Not to mention in New York there is a new restaurant where customers can order their food online for pickup or delivery, they can also order via an iPad in the restaurant, or even view recent tweets by and about the restaurant!
Technology seems to be single handedly supporting restaurant managers’ efforts to increase sales and profits through revenue management. By subdividing meals into their component sections, a manager can figure out what provides the greatest revenue benefit for that particular restaurant. Correctly implemented, technology can more than offset its cost with increased revenue.
So what if we get to the point where every restaurant changes their style to using constant technology, to increase sales and revenue? Are we also going to decrease the ability to become personable with customers? What is going to be restaurants game plan to ensure that they can involve the ease of technology with the feel of a family environment?
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